I was lucky enough to be involved in My Alma Mater, IE Business School's "Next Best You" campaign. I find this campaign does a fantastic job of distilling what is at the core of IE's philosophy towards business. One that I align with strongly, and one that hopefully is compelling for candidates that want to see the world, and themselves in a different way.
https://www.ie.edu/nextbestyou/ (scroll down to the bottom)