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Humanity has never been more productive, Capitalism and the Industrial Revolution unleashed an era of unsurpassed innovation, collaboration and production. As this extended period peaks, the costs of this unsustainable pursuit of self-interest are all too clear. Wealth concentration and inequality, as well as environmental degradation have characterized the last 70 years of global economic growth.

Good Business starts with the belief that we can do much better than this desperately inadequate system, and then asks the question, "How?" Good Business is a movement that prioritizes and promotes deep change at the level of ownership, but recognizes that regulation and activism are also important parts of the journey towards the new economy.

We need a new ethos, one that puts the human spirit, worker conditions and the environment squarely at the centre of conversations about growth, production and progress.

Desert Nature
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